How Casino Affiliate Programs Work

How Casino Affiliate Programs Work

Lots of people dream of earning passive income on the internet, but did you know that you can turn your gambling knowledge into real dollars through casino affiliate marketing?

With affiliate marketing, you earn money by generating leads for online casinos. There are a few different models, which we’ll explain below, but the basis of this business is to send players through to casinos in the hope that they’ll sign up and play.

How does casino affiliate marketing work? What do you need to do to succeed? What are the different payment models? What can you expect from gambling affiliate marketing? We’ll explain all of this and more here.

What Are Casino Affiliate Programs?

Casinos need players to survive, and there’s no better way to generate vast numbers of leads, and therefore potential players, than by having an army of marketers working tirelessly to generate them.

Instead of paying hundreds of thousands of dollars to advertise in magazines and on billboards, online casinos have figured out that it’s both easier and cheaper to get internet marketers to generate leads through blogs and websites for a slice of the action.

A typical casino affiliate program works like this:

  • A new online casino makes an agreement with 100 webmasters to work together. These webmasters begin promoting the casinos on their high traffic websites full of quality gambling content.
  • The webmasters place the casino’s banners and buttons on their popular pages. For every player that visits the casino, registers an account, and makes a deposit, the webmaster gets paid.
  • The casino can pay webmasters anything between 10% and 45% in commission. The more players a webmaster sends to an online casino, the more they will get each month.
  • This is a win-win situation. Casinos don’t have to pay out a dime to webmasters who don’t generate any leads or players, but webmasters who generate lots of leads can make serious money as casino affiliates.

Pretty simple, right? That’s the beauty of it.

How Do Casino Affiliates Get Paid?

Payments come monthly or quarterly via bank wire or through an e-wallet like PayPal. However, there are a few different commission structures that affiliates can work on.

  1. Cost Per Lead (CPL) – In this sort of agreement, webmasters get paid a fixed fee for every player who signs up and registers. Some webmasters are also able to generate Pay Per Click deals with casinos.

  2. Cost Per Acquisition (CPA) – What’s the difference between a lead and an acquisition? It’s that a player makes a qualifying deposit. For example, a casino might pay a webmaster $250 for every player who deposits and gambles $150 or more.

  3. Revenue Share (RevShare) – If you’re interested in ongoing revenue that can compound and build over time, this is the model you should pay attention to. You’ll earn a percentage of everything the casino makes from your players for life.

It’s rare to find casinos that pay new affiliates on a CPL basis. It would be too easy for you to generate a tonne of low-quality leads and walk away. You wouldn’t be the first person to get the entire street to sign up or even to pay players to register an account. Casinos are wise to these schemes.

What to Expect and How to Succeed

If you’re a new casino affiliate, expect a steep learning curve and a fairly long journey before you start to make decent money. If you have advanced web and SEO skills, your journey will be a lot shorter. It will help if you have affiliate experience in less competitive industries. However, when you make it, you can generate a steady stream of profits from casino affiliate programs.

So, how do you succeed? You’ll need a few things.

  1. You’ll need a good-quality domain name. If you can include the keywords you want to rank for, that would be best.

  2. You’ll need lots of high-quality gambling content. This is how you rank on Google for the keywords that gamblers are searching for.

  3. You’ll need a fast website that loads well on mobiles, and as many backlinks from other related websites as you can get. Having high-quality content is the best way to get these.

Succeeding as a casino affiliate will take time and patience. You’ll move faster if you have SEO knowledge and a bigger budget for your project, but it is possible for small affiliates to make it.


Casino affiliate marketing can be extremely lucrative. In 2008, a leading gambling investment firm estimated that over $56 billion was wagered online. You only need a fraction of a percentage of that to live well for the rest of your life.

Don’t be discouraged from trying casino affiliate marketing if you’re a one-man or one-woman show. You won’t be able to take on the big affiliates, but you can find a small niche subject and dominate it in time.

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